北京時(shí)間6月26日,2024年世界乳品創(chuàng)新獎(jiǎng)(World Dairy Innovation Awards 2024)獲獎(jiǎng)?wù)呙麊卧诘谑邔萌蛉闃I(yè)大會(huì)(Zenith’s Global Dairy Congress)上公布。今年,全球乳業(yè)大會(huì)探討的主題是 "Healthy People, Healthy Planet(健康的人類,健康的地球)",并將強(qiáng)調(diào)全球乳業(yè)公司面臨的最大挑戰(zhàn)和機(jī)遇。
據(jù)FoodBev介紹,2024年世界乳品創(chuàng)新獎(jiǎng)是自舉辦該獎(jiǎng)項(xiàng)17年以來規(guī)模最大、競爭最激烈的一次評(píng)選活動(dòng)。今年的獲獎(jiǎng)名單展示了一系列創(chuàng)新口味、新產(chǎn)品和解決方案,它們塑造了全球乳制品行業(yè)的未來。FoodBev Media營銷總監(jiān)Dan Bunt評(píng)論道:“今年的乳制品種類繁多,尤其是健康型和功能型乳制品,它們?cè)诮衲甑亩鄠€(gè)類別中都名列前茅。這凸顯了今年全球乳業(yè)大會(huì)主題‘Healthy Planet’的重要性。”
部分入圍企業(yè)
梳理本次世界乳品創(chuàng)新獎(jiǎng)入圍名單以及獲獎(jiǎng)名單后我們發(fā)現(xiàn),中國乳企在本次賽事中表現(xiàn)亮眼:共有74款中國品牌產(chǎn)品入圍全部17個(gè)類別獎(jiǎng)項(xiàng),包括伊利、蒙牛、君樂寶、光明、飛鶴等知名中國乳企,產(chǎn)品涵蓋液奶、酸奶、奶粉、奶酪、冰淇淋等多個(gè)品類,獎(jiǎng)項(xiàng)類別中最佳零乳糖產(chǎn)品和最佳包裝設(shè)計(jì)入圍者全部為中國品牌。此外,本次世界乳品創(chuàng)新獎(jiǎng)中,伊利最終斬獲最佳乳飲料、最佳功能性乳制品等4項(xiàng)最佳獎(jiǎng),蒙牛最終斬獲最佳零乳糖產(chǎn)品創(chuàng)新和最佳健康產(chǎn)品創(chuàng)新2項(xiàng)最佳獎(jiǎng)。
2024年最佳產(chǎn)品
1、Artisan dairy 最佳手工乳制品
Castello - Whipped Dips
Castello Whipped Dips鮮奶油奶酪共有三種口味:辣味、胡椒味、大蒜&香草味。據(jù)品牌介紹,該系列產(chǎn)品使用新鮮的牛奶和奶油,經(jīng)過巴氏滅菌后,加入氮?dú)獯虬l(fā),使其質(zhì)地輕盈,口感細(xì)膩。辣味奶酪辛辣但略帶甜味,胡椒味奶酪中帶有脆脆的胡椒粒,大蒜&香草風(fēng)味奶酪則具有大蒜、歐芹和羅勒的味道,并帶有類似天然鮮奶油的酸味。三種口味均可直接當(dāng)蘸料或涂抹醬,也可加入其他菜肴中食用。
2、Cheese 最佳奶酪
Saputo USA - Montchevre: Sweet Hot Peppers+Garlic&Herbs Duos
Montchevre山羊奶酪將傳統(tǒng)的法國山羊奶酪工藝與鮮明的風(fēng)味融合在一起。本次獲獎(jiǎng)的產(chǎn)品是一款甜辣椒+大蒜&香草風(fēng)味的雙味山羊奶酪卷,帶有獨(dú)特的辛辣風(fēng)味。品牌介紹該產(chǎn)品可以直接食用,或搭配餅干、堅(jiān)果、腌制蔬菜等餐點(diǎn),也可以當(dāng)做配料用于制作漢堡、三明治或披薩等主食以增添風(fēng)味。
3、Children’s dairy product 最佳兒童乳制品
Dairy Farmers of America - Kemps Smooth Cottage Cheese
Cottage Cheese是一種松軟的鮮奶酪。Kemps在為兒童研發(fā)Smooth Cottage Cheese時(shí),去除了Cottage Cheese中的凝乳,并加入了混合水果,創(chuàng)造出一種類似于酸奶的乳制品。Kemps 表示,這款產(chǎn)品每盎司所含的蛋白質(zhì)約為大多數(shù)酸奶的兩倍,其成分包括4%全脂牛奶Cottage Cheese、真正的水果和益生菌,不使用高果糖玉米糖漿。為了進(jìn)一步吸引兒童,該產(chǎn)品包裝上還印有小豬佩奇(Peppa Pig)、睡衣小英雄(PJ Masks)和變形金剛(Transformers)系列卡通人物,共有三種口味:混合漿果味、草莓味和草莓香蕉味。
4、Dairy alternative 最佳乳制品替代品
JULIENNE BRUNO - Superstraccia
英國植物基食品品牌JULIENNE BRUNO旗下的植物基奶酪產(chǎn)品SUPERSTRACCIA,由豆奶制成,添加椰子油,是一款新鮮濃郁的植物基奶油凝乳,冷熱皆宜。官方推薦將其用作披薩的配料,也可用于制作意大利面、三明治、沙拉。產(chǎn)品配料表中顯示,該款植物基奶酪中含有豆奶、椰子油、水、鹽、穩(wěn)定劑(刺槐豆膠、卡拉膠)、酸度調(diào)節(jié)劑:乳酸(素食)、植物纖維、乳化劑:大豆卵磷脂。
5、Dairy drink 最佳乳飲料
Yili Group - Ambrosial Avocado Oatmeal Yogurt
伊利 - 安慕希牛油果燕麥酸奶
伊利安慕希牛油果燕麥酸奶使用云南孟連的牛油果,搭配澳洲進(jìn)口燕麥,每瓶添加10%牛油果燕麥果味醬(20g),生牛乳添加量>80%,蔗糖添加量比安慕希希臘風(fēng)味酸奶(原味)減少25%以上;一瓶牛油果燕麥酸奶的蛋白質(zhì)含量為6.2g,比風(fēng)味酸奶國家標(biāo)準(zhǔn)的最低要求高35%。
6、Dairy protein product 最佳乳蛋白制品
Arla Foods Ingredients - High-protein ambient long life yoghurt with Nutrilac® FO-7875
阿拉食品原料創(chuàng)新的專利微粒乳清蛋白濃縮物產(chǎn)品Nutrilac® FO-7875采用了能夠耐受溫度和pH值變化的乳清蛋白組分,可用作原料以提高食品和飲料中的蛋白質(zhì)含量,同時(shí)保持質(zhì)地和口感,無需添加穩(wěn)定劑。Nutrilac® FO-7875加入酸奶和酸奶飲料中后,酸奶的蛋白質(zhì)含量會(huì)有所增加,普通酸奶飲料和酸奶的蛋白質(zhì)平均水平為5%至9%,加入該成分后,蛋白質(zhì)含量可增至11%,脂肪含量為0.8%。
7、Dairy snack 最佳乳制品零食
Junlebao Dairy Group Co., Ltd - OK Cheese Sausage
君樂寶 -思克奇OK奶酪腸
scoolcheese思克奇是君樂寶旗下奶酪品牌。OK奶酪腸用切達(dá)奶酪融合了中式風(fēng)味,有煙熏味和香蒜味兩種口味。據(jù)品牌介紹,煙熏味奶酪腸干酪總添加量≥80%,香蒜味干酪總添加量≥75%,兩款奶酪腸每百克含蛋白質(zhì)18.1g,含鈣526mg,使用膠原蛋白腸衣(添加量≥0.5%)。該產(chǎn)品現(xiàn)已上線思克奇天貓旗艦店。
8、Ice cream/frozen yogurt 最佳冰淇淋/冷凍酸奶
Jeni's Splendid Ice Creams - Double Dough Ice Cream
Jeni's Double Dough冰淇淋將巧克力脆片餅干拌入黃油紅糖奶油凍中,官方介紹其吃起來就像曲奇餅的味道。據(jù)品牌介紹,這款冰淇淋使用吉士醬以獲得濃郁的奶油味,在冰淇淋配方中用紅糖代替白糖,以增加焦糖的焦香和甜感,還添加馬達(dá)加斯加香草、黃油和額外撒上的海鹽(因?yàn)楹玫那煽肆Υ嗥娑紩?huì)略帶咸味)。此外,還加入巧克力餅干塊以增加冰淇淋的沙質(zhì)口感。
9、Functional dairy 最佳功能性乳制品
Inner Mongolia Yili Industrial Group - Yili Shuhua Antangjian Blood Sugar Control Milk
伊利 - 舒化安糖健無乳糖牛奶
據(jù)伊利官方介紹,伊利舒化安糖健無乳糖牛奶通過專利LHT乳糖水解技術(shù)將牛奶中乳糖分解為半乳糖、葡萄糖,實(shí)現(xiàn)產(chǎn)品0乳糖,對(duì)腸胃較弱的中老年人更加友好。舒化聯(lián)合南京中醫(yī)藥大學(xué)建立功能產(chǎn)品原料數(shù)據(jù)庫,篩選排前原料并經(jīng)多輪消費(fèi)者調(diào)研,最終采用了雙重草本(桑葉提取物、玉米須)緩釋碳水組合+膳食纖維,實(shí)現(xiàn)了雙重控糖因子專利組合創(chuàng)新,并聯(lián)合權(quán)威機(jī)構(gòu)開展人體實(shí)驗(yàn),結(jié)果顯示舒化安糖健牛奶可有效維持餐后血糖平穩(wěn)。[1]
2024年最佳創(chuàng)新
1、Best dairy alternative innovation 最佳乳制品替代品創(chuàng)新
Floatmilk - Floatmilk - Original Oatmilk+Adaptogens
Floatmilk是一種天然奶油狀的燕麥奶,主要由Turner’s of Bytham有機(jī)農(nóng)場種植的裸燕麥(Avena nuda)制成。
2、Best intolerance-friendly innovation 最佳零乳糖產(chǎn)品創(chuàng)新
Inner Mongolia Mengniu Dairy (Group) - Mengniu Three Calves 200% Calcium Lactose-Free Milk
蒙牛 - 現(xiàn)代牧業(yè)三只小牛高鈣全脂0乳糖軟牛奶
據(jù)品牌介紹,蒙牛旗下現(xiàn)代牧業(yè)三只小牛高鈣軟牛奶采用EHT酶水解技術(shù)體外分解乳糖,因此空腹或乳糖不耐也能飲用,冷熱皆可。高鈣軟牛奶的鈣含量是普通牛奶的2倍,鈣含量為375mg/盒,并額外添加維生素D,品牌稱能使腸胃對(duì)鈣的吸收率提升30%-40%。[2]
3、Best manufacturing/technology innovation 最佳工藝/技術(shù)創(chuàng)新
Inner Mongolia Yijiahao Cheese - Center-Filled Cheese Lollipop
伊利 - 伊家好夾心奶酪棒
伊家好奶酪是伊利旗下的奶酪品牌。伊利伊家好夾心奶酪棒有2種口味:草莓口味、藍(lán)莓西梅混合口味,兩種口味均添加≥10%的真實(shí)果醬。據(jù)品牌介紹,這款奶酪棒的蛋白質(zhì)含量與同等質(zhì)量純牛奶相比增加一倍,每100g奶酪棒種含6g蛋白和320mg鈣,產(chǎn)品采用二次灌裝工藝和360度阻氧鎖鮮包裝。
4、Best health innovation 最佳健康產(chǎn)品創(chuàng)新
Inner Mongolia Mengniu Dairy (Group) - Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream
蒙牛 - 蒂蘭圣雪純粹牛乳冰淇淋系列
蒂蘭圣雪是蒙牛旗下的冰淇淋品牌,品牌主打生牛乳簡單配方,還原生牛乳冰淇淋健康本味。蒂蘭圣雪4個(gè)配料純粹牛乳冰淇淋主要成分為稀奶油、生牛乳、乳粉和白砂糖。
2024年最佳商業(yè)
1、Best marketing campaign 最佳市場營銷
Les Producteurs de lait du Québec - Votre lait - Your milk
"Votre lait - Your milk"是魁北克牛奶生產(chǎn)商Les Producteurs de lait du Québec (PLQ),與創(chuàng)意機(jī)構(gòu)LG2共同推出的宣傳活動(dòng),意為“隨心所欲地喝牛奶”。旨在表明PLQ的牛奶符合國際知名的標(biāo)準(zhǔn)以及符合魁北克人的口味和價(jià)值觀。通過電視和網(wǎng)絡(luò)視頻、戶外廣告、數(shù)字音頻、橫幅、合作網(wǎng)絡(luò)平臺(tái)以及其他內(nèi)容合作等宣傳活動(dòng)展示了牛奶愛好者及其對(duì)牛奶的鑒賞評(píng)價(jià)。PLQ市場總監(jiān)Julie Gélinas 表示:"這次廣告宣傳活動(dòng)顯示,92%的魁北克人認(rèn)為飲用牛奶是魁北克文化不可分割的一部分。PLQ在其宣傳活動(dòng)中秉承了娛樂的方式,以一種有趣而新穎的方式宣傳他們的產(chǎn)品?!?br />
2、Best new/start-up business 最佳新品牌/初創(chuàng)企業(yè)
Floatmilk - Floatmilk - Earth’s First Clean-Label Barista-Grade Oatmilks
Floatmilk是一個(gè)位于英國英格蘭布里斯托爾的品牌。據(jù)品牌官網(wǎng)介紹,F(xiàn)loat的誕生源于與Hodmedods(有機(jī)谷物和豆類先驅(qū))的一次對(duì)話。他們一直與Turner’s of Bytham有機(jī)農(nóng)場合作種植一種名為裸燕麥(Avena nuda)的傳統(tǒng)燕麥品種,并尋找其發(fā)展途徑。這種燕麥與用來制作燕麥粥的燕麥不同,F(xiàn)loat發(fā)現(xiàn)裸燕麥非常適合制作燕麥奶,它們的天然油脂含量較高,這使Floatmilk燕麥奶的味道特別濃郁并帶有奶油味,就像全脂牛奶一樣。裸燕麥也是一種適合小規(guī)模可持續(xù)發(fā)展的作物,因?yàn)樗鼈兛梢栽诜N植農(nóng)場進(jìn)行脫粒和清理,而普通燕麥則需要送到大型加工廠。
Floatmilk采用訂閱制送貨,所有農(nóng)產(chǎn)品均產(chǎn)自1英里之內(nèi),所有Floatmilk空瓶會(huì)進(jìn)行回收再利用,除了燕麥奶之外Floatmilk官網(wǎng)還可訂閱有機(jī)蔬菜和當(dāng)?shù)睾姹旱挠袡C(jī)酵母面包。
3、Best packaging design 最佳包裝設(shè)計(jì)
Yili Group - Ambrosial x Mario Spoon-Eating Yoghurt
伊利 - 安慕希X超級(jí)馬力歐兄弟大電影限定包裝勺吃酸奶
這是安慕希X超級(jí)馬力歐兄弟大電影推出的限定包裝凝酪勺吃酸奶。據(jù)品牌介紹,為讓IP元素和產(chǎn)品包裝能較好契合,安慕希一方面保留了該系列產(chǎn)品獨(dú)特的包裝造型,將圓屋頂杯蓋與馬力歐的設(shè)計(jì)進(jìn)行融合;另一方面,在平面包裝上,借勢(shì)電影風(fēng)格進(jìn)行包裝設(shè)計(jì),最大化保留馬力歐大電影風(fēng)格的特點(diǎn),并突出了最具吸引力的馬力歐元素。合作產(chǎn)品聚焦于安慕希小程序進(jìn)行發(fā)售,該活動(dòng)上線后,5天GMV破20萬,帶動(dòng)小程序總體銷售量環(huán)比增長303%,活動(dòng)期間聯(lián)名馬力歐產(chǎn)品GMV貢獻(xiàn)占比小程序總體GMV的一半以上,小程序活躍人數(shù)環(huán)比提升343%,活動(dòng)PV71w+,UV22w+,小紅書話題瀏覽2.4w。[3]
4、Best CSR/sustainability initiative最佳企業(yè)社會(huì)責(zé)任/可持續(xù)發(fā)展倡議
Müller Milk&Ingredients (MMI) - Rollout of clear caps across all fresh milk
Müller Milk&Ingredients (MMI)與Waitrose合作,從 2022 年 4 月起進(jìn)行試驗(yàn),在其所有超市中用透明蓋取代高密度聚乙烯牛奶瓶的藍(lán)色、綠色和紅色蓋。據(jù)這兩家公司稱,盡管高密度聚乙烯瓶本身可以完全回收利用,但目前彩色瓶蓋還不能回收再用于食品級(jí)包裝。據(jù)報(bào)道,透明瓶蓋能保留材料來為食品行業(yè)制造新的瓶蓋和瓶子,每年可增加1560噸高密度聚乙烯在市場上的供應(yīng)量,同時(shí)還有助于減少對(duì)原生塑料的依賴。2023年8月,據(jù)Dairy Industries報(bào)道,Müller Milk&Ingredients (MMI)已成功將所有彩色牛奶瓶蓋換成透明瓶蓋,目前其牛奶瓶為100%可回收。
入圍名單
Artisan dairy 手工乳制品
Castello - Castello Whipped Dips
CP-Meiji Co., Ltd. - Meiji Mixed Milk
Inner Mongolia Yijiahao Cheese - Joyful milk
Junlebao Dairy Group Co., Ltd - N-15 Probiotic Flavored Fermented Milk
Meiji Co., Ltd. - Meiji Bulgaria Yogurt Home Made Story
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - MENGINIU YO!FINE DAIRY Yogurt Series
Vietnam Dairy Products Joint Stock Company - Vinamilk Green Farm
Cheese 奶酪
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Zhuoran JiaonaifenCheese(Cheese Milk Flavor)
Junlebao Dairy Group Co., Ltd - OK Cheese Sausage
Meiji Co., Ltd. - Meiji Hokkaido Tokachi Camembert Blue Cheese
Meiji Co., Ltd. - Meiji Tube Style Blend Cheese
Meiji Co., Ltd. - Meiji Hokkaido Tokachi Smart Cheese Mature Cheddar and Pepper
Saputo USA - Montchevre: Sweet Hot Peppers + Garlic & Herbs Duos
Saputo USA - Montchevre Duos: Blueberry + Lemonade
Children’s dairy product 兒童乳制品
Dairy Farmers of America - Kemps Smooth Cottage Cheese
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Jucongming Student Milk Formula Stage 5
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Astrobaby Jugaoxing Children Milk Formula Stage 4
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Future Star Double Endogenous Pure Milk
Inner Mongolia Yili Industrial Group Co., Ltd - Yili Fresh School Milk
Junlebao Dairy Group Co., Ltd - Cal-Cheese Cubes
The LittleOak Company - Natural Goat Milk Toddler Drink
VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY - Probi Pedia+
VitaDairy Vietnam Joint Stock Company - ColosBaby Gold D3K2
Yashili Dairy(Maanshan) Trading Limited - Mengniu One Metre Eighty-Eight Children Growth Formula Milk Powder
Dairy alternative 乳制品替代品
Arla J?RD - Arla J?RDBarista
Elmhurst 1925 - Elmhurst® 1925 Unsweetened Coconut Cashew Milk
Floatmilk - Floatmilk - Original Oatmilk
Floatmilk - Floatmilk - Original Oatmilk +Adaptogens
JULIENNE BRUNO - Superstraccia
Junlebao Dairy Group Co., Ltd - Junlebao® Zhiyue Soybean Yogurt
TCI Co., Ltd. - VeCollal® Type II
YILI/Plant Seleceted - Plant Selected Chocolate-flavored Soy Milk
Dairy drink 乳飲料
Dairy Farmers of America - Oakhurst Dark Chocolate Sea Salt Donut Flavored Whole Milk
Dairy Farmers of America - Star Wars? TruMoo® Blue Milk
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Chewy Fruit Milk Tea Beverage
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Just Pure Fruits & Grains Flavored Yogurt
Inner Mongolia Yili Industrial Group Co., Ltd – Satine - Satine Active Lactoferrin Organic Pure Milk
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu YoyiC® Chang Kuai Live Culture Beverage
Starbucks - Starbucks® Frappuccino Caramel No Added Sugar
Inner Mongolia Yili Industrial Group Co., Ltd - Meiyitian Lactobacillus Drink White - Pomelo & Grapefruit Flavor
Inner Mongolia Yili Industrial Group Co., Ltd - Ambrosial Avocado Oatmeal Yogurt
Dairy protein product 乳蛋白制品
Arla Foods Ingredients - High-protein ambient long life yoghurt with Nutrilac® FO-7875
Arla Foods Ingredients - High-protein drinking yoghurt 12 % with Nutrilac® ProteinBoost
CP-Meiji Co., Ltd - Meiji High Protein Zero Sucrose Added Coffee Flavor
Meiji Co., Ltd. - Savas Milk Protein Yogurt
Shanghai Sheeponly Nutrition Products Co.,LTD. - High-Calcium Growing-up Sheep Milk Powder for Children
Dairy snack 乳制品零食
BRIGHT DAIRY AND FOOD CO.,LTD. - Brightdairy Yanjian pasteurized ambient yoghurt
CP-Meiji Co., Ltd. - Meiji Cup Yogurt double zero with Rice berry and Aci berry flavor
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Zhuoran Dark Chocolate Cheese
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Green Mood Green Salsa Ice Cream Cone
Junlebao Dairy Group Co., Ltd - OK Cheese Sausage
Junlebao Dairy Group Co., Ltd - Cal-Cheese Cubes
Junlebao Dairy Group Co., Ltd - Cheese pudding
Ice cream/frozen yogurt 冰激凌/冷凍酸奶
Dairy Farmers of America - Dairy Farmers of America Ice Cream On a Stick
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Rollflex Suibian Gold Chocolate Ice Cream Series
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Ice+ X Brave the World Beer Ice cream
Jeni's Splendid Ice Creams - Double Dough Ice Cream
Junlebao Dairy Group Co., Ltd - VITALITE Ice Cream
Inner Mongolia Yili Industrial Group Co., Ltd - Xujinhuan nut latte flavored ice cream
Inner Mongolia Yili Industrial Group Co., Ltd - Qixuan Low Sugar Ice Cream With Dark Chocolate Coating
Functional dairy 功能性乳制品
Anchor - Anchor Squeezy
Arla Foods - Arla Barista
ChangQing - Changqing probiotic yoghurt with cereal popping Beads
dsm-firmenich - Delvo® Fresh Pioneer
Heilongjiang Feihe Dairy Co., Ltd. - AIBEN QINGCHENG Formula Milk Powder
Heilongjiang Feihe Dairy Co., Ltd. - AIBEN Lactoferrin Formula Milk Powder
Inner Mongolia Yili Industrial Group Co., Ltd - Yili Shuhua Antangjian Blood Sugar Control Milk
Inner Mongolia Yili Industrial Group Co., Ltd - Yili QingMu Red Ginseng Revitalizing Milk Powder
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu GuanYiRu Probiotic Fermented Yogurt Series
TCI Co., Ltd. - VeCollal® Type II
Yili Xinhuo - Yili Xinhuo Youxiang Shandi Formula Milk Powder
Dairy alternative Innovation 乳制品替代品創(chuàng)新
Armored Fresh - Armored Fresh Oat Milk Pepper Jack Slices
dsm-firmenich - Delvo®Plant Boost
Floatmilk - Floatmilk - Original Oatmilk +Adaptogens
JULIENNE BRUNO - Superstraccia
JULIENNE BRUNO - Crematta
TCI Co., Ltd. - VeCollal® Type II
Intolerance-friendly Innovation 零乳糖產(chǎn)品創(chuàng)新
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Jiaai
Heilongjiang Feihe Dairy Co., Ltd. - Xing Feifan Xiaoyang
Heilongjiang Feihe Dairy Co., Ltd. - Xingfeifan Zhuoshu
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Three Calves 200% Calcium Lactose Free Milk
Inner Mongolia Yili Industrial Group Co., Ltd - Yili Shuhua Antangjian Blood Sugar Control Milk
Manufacturing/technology innovation 工藝/技術(shù)創(chuàng)新
Arla Foods Ingredients - High-yield Cottage cheese with Nutrilac ® YO-8236
Heilongjiang Feihe Dairy Co., Ltd. - Dairy cleaning verification technology based on portable impedance flow cytometry
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu LOSS (M-LOSS) Flexible Manufacturing Technology System for Milk Components
Inner Mongolia Yijiahao Cheese Co.Ltd - Center-Filled Cheese Lollipop
Senara - Senara- Tailored Milk Solutions
SPX FLOW Technology Denmark A/s - Seamless UHT Vessel
SPX FLOW Technology Denmark A/s - Aseptic Rapid Recovery System (ARRS)
Inner Mongolia Yili Industrial Group Co., Ltd - Qiaolezi 6-layer Qiaoqiao Ice Cream
Health innovation 健康產(chǎn)品創(chuàng)新
Heilongjiang Feihe Dairy Co., Ltd. - Nouristar Maternal Nutrients Essence Combination Set
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - MENGNIU JUSTPURE 0 ADDITIVE YOGURT
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu MilkChoc Chocolate Milk
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream
Meiji Co., Ltd. - Meiji Hokkaido Tokachi Milk Kiwadatsu Yogurt
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu Sucrose-free Mellow Yogurt
Wyeth(Shanghai) Trading Company Limited/ illuma - illuma HMO liquid formula 啟賦HMO液態(tài)配方奶
Marketing campaign 市場營銷
Brownes Dairy - Brownes Dairy Cheesies - They're Easy Cheesy!
Dairy Farmers of America - Star Wars? TruMoo® Blue Milk Launch Campaign
Dairy Farmers of Canada - Regenerative Agriculture – I Do That
Dairy Farmers of Canada - Moo or False
Dairy Farmers of Manitoba - Dairy Farmers of Manitoba - 'All From a Good Place' Campaign
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu CHEWY FRUIT Floral Fruity Milkshake Yogurt Series
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Green Mood Children's Day Marketing Campaign
Inner Mongolia Yili Industrial Group Co., Ltd. - Ambrosial X Stephen Curry Q3 Sports Marketing Campaign
Les Producteurs de lait du Québec - Votre lait - Your milk
New/start-up business 新品牌/初創(chuàng)企業(yè)
Floatmilk - Floatmilk - Earth’s First Clean-Label Barista-Grade Oatmilks
Heilongjiang Feihe Dairy Co., Ltd. - Nouristar Maternal Nutrients Essence Combination Set
Senara - Senara- Tailored Milk Solutions
Packaging design 包裝設(shè)計(jì)
Inner Mongolia Yili Industrial Group Co., Ltd. - AMBROSIAL Panda Bamboo Yogurt
Inner Mongolia Yili Industrial Group Co., Ltd. - Chinese New Year packaging with the theme of “Chinese Gods of Wealth from Five Cardinal Directi”
Inner Mongolia Yili Industrial Group Limited by Share Ltd - Satine special edition of Chinese Zodiac——Co-branded with the Palace Museum
Inner Mongolia Yili Industrial Group Limited by Share Ltd - The first pure plant-based integrated box – Satine Organic Pure Milk (Hulunbuir Winter Limited edition)
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu Fresh Fruit Time Yogurt
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu YoyiC® Chang Kuai Live Culture Beverage
Inner Mongolia Yili Industrial Group Co., Ltd. - Zhennong Coffee Mate Milk 125ml
Inner Mongolia Yili Industrial Group Co., Ltd. - Zhennong Milk Dream Limited Series
Inner Mongolia Yili Industrial Group Co., Ltd. - Ambrosial x Mario Spoon-Eating Yoghurt
Inner Mongolia Yili Industrial Group Co., Ltd. - Ambrosial Long and Luck Chinese New Year Packaging design
CSR/sustainability initiative 企業(yè)社會(huì)責(zé)任/可持續(xù)發(fā)展倡議
CP-Meiji Co., Ltd. - CP-Meiji Recycoon
Dairy Farmers of Canada - Regenerative Agriculture – I Do That
Inner Mongolia Yili Industrial Group Co., Ltd - the new eco-friendly Asian Games Pure Milk packaging for the Green Asian Games
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu Zhong Hua Zi Yang Nourishing Yogurt
Müller Milk & Ingredients (MMI) - Rollout of clear caps across all fresh milk
VINAMILK - Vinamilk Fresh Milk 100% - Stand Tall Vietnam Milk Fund
參考來源:
[1] 作品精選-舒化安糖健無乳糖牛奶,F(xiàn)BIF WOW FOOD AWARDS官網(wǎng)
[2] 作品精選-三只小牛高鈣軟牛奶,F(xiàn)BIF WOW FOOD AWARDS官網(wǎng)
[3] 作品精選-安慕希x馬力歐大電影包裝營銷,F(xiàn)BIF WOW FOOD AWARDS官網(wǎng)
據(jù)FoodBev介紹,2024年世界乳品創(chuàng)新獎(jiǎng)是自舉辦該獎(jiǎng)項(xiàng)17年以來規(guī)模最大、競爭最激烈的一次評(píng)選活動(dòng)。今年的獲獎(jiǎng)名單展示了一系列創(chuàng)新口味、新產(chǎn)品和解決方案,它們塑造了全球乳制品行業(yè)的未來。FoodBev Media營銷總監(jiān)Dan Bunt評(píng)論道:“今年的乳制品種類繁多,尤其是健康型和功能型乳制品,它們?cè)诮衲甑亩鄠€(gè)類別中都名列前茅。這凸顯了今年全球乳業(yè)大會(huì)主題‘Healthy Planet’的重要性。”
部分入圍企業(yè)
梳理本次世界乳品創(chuàng)新獎(jiǎng)入圍名單以及獲獎(jiǎng)名單后我們發(fā)現(xiàn),中國乳企在本次賽事中表現(xiàn)亮眼:共有74款中國品牌產(chǎn)品入圍全部17個(gè)類別獎(jiǎng)項(xiàng),包括伊利、蒙牛、君樂寶、光明、飛鶴等知名中國乳企,產(chǎn)品涵蓋液奶、酸奶、奶粉、奶酪、冰淇淋等多個(gè)品類,獎(jiǎng)項(xiàng)類別中最佳零乳糖產(chǎn)品和最佳包裝設(shè)計(jì)入圍者全部為中國品牌。此外,本次世界乳品創(chuàng)新獎(jiǎng)中,伊利最終斬獲最佳乳飲料、最佳功能性乳制品等4項(xiàng)最佳獎(jiǎng),蒙牛最終斬獲最佳零乳糖產(chǎn)品創(chuàng)新和最佳健康產(chǎn)品創(chuàng)新2項(xiàng)最佳獎(jiǎng)。
2024年最佳產(chǎn)品
1、Artisan dairy 最佳手工乳制品
Castello - Whipped Dips
Castello Whipped Dips鮮奶油奶酪共有三種口味:辣味、胡椒味、大蒜&香草味。據(jù)品牌介紹,該系列產(chǎn)品使用新鮮的牛奶和奶油,經(jīng)過巴氏滅菌后,加入氮?dú)獯虬l(fā),使其質(zhì)地輕盈,口感細(xì)膩。辣味奶酪辛辣但略帶甜味,胡椒味奶酪中帶有脆脆的胡椒粒,大蒜&香草風(fēng)味奶酪則具有大蒜、歐芹和羅勒的味道,并帶有類似天然鮮奶油的酸味。三種口味均可直接當(dāng)蘸料或涂抹醬,也可加入其他菜肴中食用。
2、Cheese 最佳奶酪
Saputo USA - Montchevre: Sweet Hot Peppers+Garlic&Herbs Duos
Montchevre山羊奶酪將傳統(tǒng)的法國山羊奶酪工藝與鮮明的風(fēng)味融合在一起。本次獲獎(jiǎng)的產(chǎn)品是一款甜辣椒+大蒜&香草風(fēng)味的雙味山羊奶酪卷,帶有獨(dú)特的辛辣風(fēng)味。品牌介紹該產(chǎn)品可以直接食用,或搭配餅干、堅(jiān)果、腌制蔬菜等餐點(diǎn),也可以當(dāng)做配料用于制作漢堡、三明治或披薩等主食以增添風(fēng)味。
3、Children’s dairy product 最佳兒童乳制品
Dairy Farmers of America - Kemps Smooth Cottage Cheese
Cottage Cheese是一種松軟的鮮奶酪。Kemps在為兒童研發(fā)Smooth Cottage Cheese時(shí),去除了Cottage Cheese中的凝乳,并加入了混合水果,創(chuàng)造出一種類似于酸奶的乳制品。Kemps 表示,這款產(chǎn)品每盎司所含的蛋白質(zhì)約為大多數(shù)酸奶的兩倍,其成分包括4%全脂牛奶Cottage Cheese、真正的水果和益生菌,不使用高果糖玉米糖漿。為了進(jìn)一步吸引兒童,該產(chǎn)品包裝上還印有小豬佩奇(Peppa Pig)、睡衣小英雄(PJ Masks)和變形金剛(Transformers)系列卡通人物,共有三種口味:混合漿果味、草莓味和草莓香蕉味。
4、Dairy alternative 最佳乳制品替代品
JULIENNE BRUNO - Superstraccia
英國植物基食品品牌JULIENNE BRUNO旗下的植物基奶酪產(chǎn)品SUPERSTRACCIA,由豆奶制成,添加椰子油,是一款新鮮濃郁的植物基奶油凝乳,冷熱皆宜。官方推薦將其用作披薩的配料,也可用于制作意大利面、三明治、沙拉。產(chǎn)品配料表中顯示,該款植物基奶酪中含有豆奶、椰子油、水、鹽、穩(wěn)定劑(刺槐豆膠、卡拉膠)、酸度調(diào)節(jié)劑:乳酸(素食)、植物纖維、乳化劑:大豆卵磷脂。
5、Dairy drink 最佳乳飲料
Yili Group - Ambrosial Avocado Oatmeal Yogurt
伊利 - 安慕希牛油果燕麥酸奶
伊利安慕希牛油果燕麥酸奶使用云南孟連的牛油果,搭配澳洲進(jìn)口燕麥,每瓶添加10%牛油果燕麥果味醬(20g),生牛乳添加量>80%,蔗糖添加量比安慕希希臘風(fēng)味酸奶(原味)減少25%以上;一瓶牛油果燕麥酸奶的蛋白質(zhì)含量為6.2g,比風(fēng)味酸奶國家標(biāo)準(zhǔn)的最低要求高35%。
6、Dairy protein product 最佳乳蛋白制品
Arla Foods Ingredients - High-protein ambient long life yoghurt with Nutrilac® FO-7875
阿拉食品原料創(chuàng)新的專利微粒乳清蛋白濃縮物產(chǎn)品Nutrilac® FO-7875采用了能夠耐受溫度和pH值變化的乳清蛋白組分,可用作原料以提高食品和飲料中的蛋白質(zhì)含量,同時(shí)保持質(zhì)地和口感,無需添加穩(wěn)定劑。Nutrilac® FO-7875加入酸奶和酸奶飲料中后,酸奶的蛋白質(zhì)含量會(huì)有所增加,普通酸奶飲料和酸奶的蛋白質(zhì)平均水平為5%至9%,加入該成分后,蛋白質(zhì)含量可增至11%,脂肪含量為0.8%。
7、Dairy snack 最佳乳制品零食
Junlebao Dairy Group Co., Ltd - OK Cheese Sausage
君樂寶 -思克奇OK奶酪腸
scoolcheese思克奇是君樂寶旗下奶酪品牌。OK奶酪腸用切達(dá)奶酪融合了中式風(fēng)味,有煙熏味和香蒜味兩種口味。據(jù)品牌介紹,煙熏味奶酪腸干酪總添加量≥80%,香蒜味干酪總添加量≥75%,兩款奶酪腸每百克含蛋白質(zhì)18.1g,含鈣526mg,使用膠原蛋白腸衣(添加量≥0.5%)。該產(chǎn)品現(xiàn)已上線思克奇天貓旗艦店。
8、Ice cream/frozen yogurt 最佳冰淇淋/冷凍酸奶
Jeni's Splendid Ice Creams - Double Dough Ice Cream
Jeni's Double Dough冰淇淋將巧克力脆片餅干拌入黃油紅糖奶油凍中,官方介紹其吃起來就像曲奇餅的味道。據(jù)品牌介紹,這款冰淇淋使用吉士醬以獲得濃郁的奶油味,在冰淇淋配方中用紅糖代替白糖,以增加焦糖的焦香和甜感,還添加馬達(dá)加斯加香草、黃油和額外撒上的海鹽(因?yàn)楹玫那煽肆Υ嗥娑紩?huì)略帶咸味)。此外,還加入巧克力餅干塊以增加冰淇淋的沙質(zhì)口感。
9、Functional dairy 最佳功能性乳制品
Inner Mongolia Yili Industrial Group - Yili Shuhua Antangjian Blood Sugar Control Milk
伊利 - 舒化安糖健無乳糖牛奶
據(jù)伊利官方介紹,伊利舒化安糖健無乳糖牛奶通過專利LHT乳糖水解技術(shù)將牛奶中乳糖分解為半乳糖、葡萄糖,實(shí)現(xiàn)產(chǎn)品0乳糖,對(duì)腸胃較弱的中老年人更加友好。舒化聯(lián)合南京中醫(yī)藥大學(xué)建立功能產(chǎn)品原料數(shù)據(jù)庫,篩選排前原料并經(jīng)多輪消費(fèi)者調(diào)研,最終采用了雙重草本(桑葉提取物、玉米須)緩釋碳水組合+膳食纖維,實(shí)現(xiàn)了雙重控糖因子專利組合創(chuàng)新,并聯(lián)合權(quán)威機(jī)構(gòu)開展人體實(shí)驗(yàn),結(jié)果顯示舒化安糖健牛奶可有效維持餐后血糖平穩(wěn)。[1]
2024年最佳創(chuàng)新
1、Best dairy alternative innovation 最佳乳制品替代品創(chuàng)新
Floatmilk - Floatmilk - Original Oatmilk+Adaptogens
Floatmilk是一種天然奶油狀的燕麥奶,主要由Turner’s of Bytham有機(jī)農(nóng)場種植的裸燕麥(Avena nuda)制成。
2、Best intolerance-friendly innovation 最佳零乳糖產(chǎn)品創(chuàng)新
Inner Mongolia Mengniu Dairy (Group) - Mengniu Three Calves 200% Calcium Lactose-Free Milk
蒙牛 - 現(xiàn)代牧業(yè)三只小牛高鈣全脂0乳糖軟牛奶
據(jù)品牌介紹,蒙牛旗下現(xiàn)代牧業(yè)三只小牛高鈣軟牛奶采用EHT酶水解技術(shù)體外分解乳糖,因此空腹或乳糖不耐也能飲用,冷熱皆可。高鈣軟牛奶的鈣含量是普通牛奶的2倍,鈣含量為375mg/盒,并額外添加維生素D,品牌稱能使腸胃對(duì)鈣的吸收率提升30%-40%。[2]
3、Best manufacturing/technology innovation 最佳工藝/技術(shù)創(chuàng)新
Inner Mongolia Yijiahao Cheese - Center-Filled Cheese Lollipop
伊利 - 伊家好夾心奶酪棒
伊家好奶酪是伊利旗下的奶酪品牌。伊利伊家好夾心奶酪棒有2種口味:草莓口味、藍(lán)莓西梅混合口味,兩種口味均添加≥10%的真實(shí)果醬。據(jù)品牌介紹,這款奶酪棒的蛋白質(zhì)含量與同等質(zhì)量純牛奶相比增加一倍,每100g奶酪棒種含6g蛋白和320mg鈣,產(chǎn)品采用二次灌裝工藝和360度阻氧鎖鮮包裝。
4、Best health innovation 最佳健康產(chǎn)品創(chuàng)新
Inner Mongolia Mengniu Dairy (Group) - Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream
蒙牛 - 蒂蘭圣雪純粹牛乳冰淇淋系列
蒂蘭圣雪是蒙牛旗下的冰淇淋品牌,品牌主打生牛乳簡單配方,還原生牛乳冰淇淋健康本味。蒂蘭圣雪4個(gè)配料純粹牛乳冰淇淋主要成分為稀奶油、生牛乳、乳粉和白砂糖。
2024年最佳商業(yè)
1、Best marketing campaign 最佳市場營銷
Les Producteurs de lait du Québec - Votre lait - Your milk
"Votre lait - Your milk"是魁北克牛奶生產(chǎn)商Les Producteurs de lait du Québec (PLQ),與創(chuàng)意機(jī)構(gòu)LG2共同推出的宣傳活動(dòng),意為“隨心所欲地喝牛奶”。旨在表明PLQ的牛奶符合國際知名的標(biāo)準(zhǔn)以及符合魁北克人的口味和價(jià)值觀。通過電視和網(wǎng)絡(luò)視頻、戶外廣告、數(shù)字音頻、橫幅、合作網(wǎng)絡(luò)平臺(tái)以及其他內(nèi)容合作等宣傳活動(dòng)展示了牛奶愛好者及其對(duì)牛奶的鑒賞評(píng)價(jià)。PLQ市場總監(jiān)Julie Gélinas 表示:"這次廣告宣傳活動(dòng)顯示,92%的魁北克人認(rèn)為飲用牛奶是魁北克文化不可分割的一部分。PLQ在其宣傳活動(dòng)中秉承了娛樂的方式,以一種有趣而新穎的方式宣傳他們的產(chǎn)品?!?br />
2、Best new/start-up business 最佳新品牌/初創(chuàng)企業(yè)
Floatmilk - Floatmilk - Earth’s First Clean-Label Barista-Grade Oatmilks
Floatmilk是一個(gè)位于英國英格蘭布里斯托爾的品牌。據(jù)品牌官網(wǎng)介紹,F(xiàn)loat的誕生源于與Hodmedods(有機(jī)谷物和豆類先驅(qū))的一次對(duì)話。他們一直與Turner’s of Bytham有機(jī)農(nóng)場合作種植一種名為裸燕麥(Avena nuda)的傳統(tǒng)燕麥品種,并尋找其發(fā)展途徑。這種燕麥與用來制作燕麥粥的燕麥不同,F(xiàn)loat發(fā)現(xiàn)裸燕麥非常適合制作燕麥奶,它們的天然油脂含量較高,這使Floatmilk燕麥奶的味道特別濃郁并帶有奶油味,就像全脂牛奶一樣。裸燕麥也是一種適合小規(guī)模可持續(xù)發(fā)展的作物,因?yàn)樗鼈兛梢栽诜N植農(nóng)場進(jìn)行脫粒和清理,而普通燕麥則需要送到大型加工廠。
Floatmilk采用訂閱制送貨,所有農(nóng)產(chǎn)品均產(chǎn)自1英里之內(nèi),所有Floatmilk空瓶會(huì)進(jìn)行回收再利用,除了燕麥奶之外Floatmilk官網(wǎng)還可訂閱有機(jī)蔬菜和當(dāng)?shù)睾姹旱挠袡C(jī)酵母面包。
3、Best packaging design 最佳包裝設(shè)計(jì)
Yili Group - Ambrosial x Mario Spoon-Eating Yoghurt
伊利 - 安慕希X超級(jí)馬力歐兄弟大電影限定包裝勺吃酸奶
這是安慕希X超級(jí)馬力歐兄弟大電影推出的限定包裝凝酪勺吃酸奶。據(jù)品牌介紹,為讓IP元素和產(chǎn)品包裝能較好契合,安慕希一方面保留了該系列產(chǎn)品獨(dú)特的包裝造型,將圓屋頂杯蓋與馬力歐的設(shè)計(jì)進(jìn)行融合;另一方面,在平面包裝上,借勢(shì)電影風(fēng)格進(jìn)行包裝設(shè)計(jì),最大化保留馬力歐大電影風(fēng)格的特點(diǎn),并突出了最具吸引力的馬力歐元素。合作產(chǎn)品聚焦于安慕希小程序進(jìn)行發(fā)售,該活動(dòng)上線后,5天GMV破20萬,帶動(dòng)小程序總體銷售量環(huán)比增長303%,活動(dòng)期間聯(lián)名馬力歐產(chǎn)品GMV貢獻(xiàn)占比小程序總體GMV的一半以上,小程序活躍人數(shù)環(huán)比提升343%,活動(dòng)PV71w+,UV22w+,小紅書話題瀏覽2.4w。[3]
4、Best CSR/sustainability initiative最佳企業(yè)社會(huì)責(zé)任/可持續(xù)發(fā)展倡議
Müller Milk&Ingredients (MMI) - Rollout of clear caps across all fresh milk
Müller Milk&Ingredients (MMI)與Waitrose合作,從 2022 年 4 月起進(jìn)行試驗(yàn),在其所有超市中用透明蓋取代高密度聚乙烯牛奶瓶的藍(lán)色、綠色和紅色蓋。據(jù)這兩家公司稱,盡管高密度聚乙烯瓶本身可以完全回收利用,但目前彩色瓶蓋還不能回收再用于食品級(jí)包裝。據(jù)報(bào)道,透明瓶蓋能保留材料來為食品行業(yè)制造新的瓶蓋和瓶子,每年可增加1560噸高密度聚乙烯在市場上的供應(yīng)量,同時(shí)還有助于減少對(duì)原生塑料的依賴。2023年8月,據(jù)Dairy Industries報(bào)道,Müller Milk&Ingredients (MMI)已成功將所有彩色牛奶瓶蓋換成透明瓶蓋,目前其牛奶瓶為100%可回收。
入圍名單
Artisan dairy 手工乳制品
Castello - Castello Whipped Dips
CP-Meiji Co., Ltd. - Meiji Mixed Milk
Inner Mongolia Yijiahao Cheese - Joyful milk
Junlebao Dairy Group Co., Ltd - N-15 Probiotic Flavored Fermented Milk
Meiji Co., Ltd. - Meiji Bulgaria Yogurt Home Made Story
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - MENGINIU YO!FINE DAIRY Yogurt Series
Vietnam Dairy Products Joint Stock Company - Vinamilk Green Farm
Cheese 奶酪
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Zhuoran JiaonaifenCheese(Cheese Milk Flavor)
Junlebao Dairy Group Co., Ltd - OK Cheese Sausage
Meiji Co., Ltd. - Meiji Hokkaido Tokachi Camembert Blue Cheese
Meiji Co., Ltd. - Meiji Tube Style Blend Cheese
Meiji Co., Ltd. - Meiji Hokkaido Tokachi Smart Cheese Mature Cheddar and Pepper
Saputo USA - Montchevre: Sweet Hot Peppers + Garlic & Herbs Duos
Saputo USA - Montchevre Duos: Blueberry + Lemonade
Children’s dairy product 兒童乳制品
Dairy Farmers of America - Kemps Smooth Cottage Cheese
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Jucongming Student Milk Formula Stage 5
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Astrobaby Jugaoxing Children Milk Formula Stage 4
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Future Star Double Endogenous Pure Milk
Inner Mongolia Yili Industrial Group Co., Ltd - Yili Fresh School Milk
Junlebao Dairy Group Co., Ltd - Cal-Cheese Cubes
The LittleOak Company - Natural Goat Milk Toddler Drink
VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY - Probi Pedia+
VitaDairy Vietnam Joint Stock Company - ColosBaby Gold D3K2
Yashili Dairy(Maanshan) Trading Limited - Mengniu One Metre Eighty-Eight Children Growth Formula Milk Powder
Dairy alternative 乳制品替代品
Arla J?RD - Arla J?RDBarista
Elmhurst 1925 - Elmhurst® 1925 Unsweetened Coconut Cashew Milk
Floatmilk - Floatmilk - Original Oatmilk
Floatmilk - Floatmilk - Original Oatmilk +Adaptogens
JULIENNE BRUNO - Superstraccia
Junlebao Dairy Group Co., Ltd - Junlebao® Zhiyue Soybean Yogurt
TCI Co., Ltd. - VeCollal® Type II
YILI/Plant Seleceted - Plant Selected Chocolate-flavored Soy Milk
Dairy drink 乳飲料
Dairy Farmers of America - Oakhurst Dark Chocolate Sea Salt Donut Flavored Whole Milk
Dairy Farmers of America - Star Wars? TruMoo® Blue Milk
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Chewy Fruit Milk Tea Beverage
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Just Pure Fruits & Grains Flavored Yogurt
Inner Mongolia Yili Industrial Group Co., Ltd – Satine - Satine Active Lactoferrin Organic Pure Milk
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu YoyiC® Chang Kuai Live Culture Beverage
Starbucks - Starbucks® Frappuccino Caramel No Added Sugar
Inner Mongolia Yili Industrial Group Co., Ltd - Meiyitian Lactobacillus Drink White - Pomelo & Grapefruit Flavor
Inner Mongolia Yili Industrial Group Co., Ltd - Ambrosial Avocado Oatmeal Yogurt
Dairy protein product 乳蛋白制品
Arla Foods Ingredients - High-protein ambient long life yoghurt with Nutrilac® FO-7875
Arla Foods Ingredients - High-protein drinking yoghurt 12 % with Nutrilac® ProteinBoost
CP-Meiji Co., Ltd - Meiji High Protein Zero Sucrose Added Coffee Flavor
Meiji Co., Ltd. - Savas Milk Protein Yogurt
Shanghai Sheeponly Nutrition Products Co.,LTD. - High-Calcium Growing-up Sheep Milk Powder for Children
Dairy snack 乳制品零食
BRIGHT DAIRY AND FOOD CO.,LTD. - Brightdairy Yanjian pasteurized ambient yoghurt
CP-Meiji Co., Ltd. - Meiji Cup Yogurt double zero with Rice berry and Aci berry flavor
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Zhuoran Dark Chocolate Cheese
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Green Mood Green Salsa Ice Cream Cone
Junlebao Dairy Group Co., Ltd - OK Cheese Sausage
Junlebao Dairy Group Co., Ltd - Cal-Cheese Cubes
Junlebao Dairy Group Co., Ltd - Cheese pudding
Ice cream/frozen yogurt 冰激凌/冷凍酸奶
Dairy Farmers of America - Dairy Farmers of America Ice Cream On a Stick
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Rollflex Suibian Gold Chocolate Ice Cream Series
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Ice+ X Brave the World Beer Ice cream
Jeni's Splendid Ice Creams - Double Dough Ice Cream
Junlebao Dairy Group Co., Ltd - VITALITE Ice Cream
Inner Mongolia Yili Industrial Group Co., Ltd - Xujinhuan nut latte flavored ice cream
Inner Mongolia Yili Industrial Group Co., Ltd - Qixuan Low Sugar Ice Cream With Dark Chocolate Coating
Functional dairy 功能性乳制品
Anchor - Anchor Squeezy
Arla Foods - Arla Barista
ChangQing - Changqing probiotic yoghurt with cereal popping Beads
dsm-firmenich - Delvo® Fresh Pioneer
Heilongjiang Feihe Dairy Co., Ltd. - AIBEN QINGCHENG Formula Milk Powder
Heilongjiang Feihe Dairy Co., Ltd. - AIBEN Lactoferrin Formula Milk Powder
Inner Mongolia Yili Industrial Group Co., Ltd - Yili Shuhua Antangjian Blood Sugar Control Milk
Inner Mongolia Yili Industrial Group Co., Ltd - Yili QingMu Red Ginseng Revitalizing Milk Powder
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu GuanYiRu Probiotic Fermented Yogurt Series
TCI Co., Ltd. - VeCollal® Type II
Yili Xinhuo - Yili Xinhuo Youxiang Shandi Formula Milk Powder
Dairy alternative Innovation 乳制品替代品創(chuàng)新
Armored Fresh - Armored Fresh Oat Milk Pepper Jack Slices
dsm-firmenich - Delvo®Plant Boost
Floatmilk - Floatmilk - Original Oatmilk +Adaptogens
JULIENNE BRUNO - Superstraccia
JULIENNE BRUNO - Crematta
TCI Co., Ltd. - VeCollal® Type II
Intolerance-friendly Innovation 零乳糖產(chǎn)品創(chuàng)新
Heilongjiang Feihe Dairy Co., Ltd. - Feihe Jiaai
Heilongjiang Feihe Dairy Co., Ltd. - Xing Feifan Xiaoyang
Heilongjiang Feihe Dairy Co., Ltd. - Xingfeifan Zhuoshu
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Three Calves 200% Calcium Lactose Free Milk
Inner Mongolia Yili Industrial Group Co., Ltd - Yili Shuhua Antangjian Blood Sugar Control Milk
Manufacturing/technology innovation 工藝/技術(shù)創(chuàng)新
Arla Foods Ingredients - High-yield Cottage cheese with Nutrilac ® YO-8236
Heilongjiang Feihe Dairy Co., Ltd. - Dairy cleaning verification technology based on portable impedance flow cytometry
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu LOSS (M-LOSS) Flexible Manufacturing Technology System for Milk Components
Inner Mongolia Yijiahao Cheese Co.Ltd - Center-Filled Cheese Lollipop
Senara - Senara- Tailored Milk Solutions
SPX FLOW Technology Denmark A/s - Seamless UHT Vessel
SPX FLOW Technology Denmark A/s - Aseptic Rapid Recovery System (ARRS)
Inner Mongolia Yili Industrial Group Co., Ltd - Qiaolezi 6-layer Qiaoqiao Ice Cream
Health innovation 健康產(chǎn)品創(chuàng)新
Heilongjiang Feihe Dairy Co., Ltd. - Nouristar Maternal Nutrients Essence Combination Set
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - MENGNIU JUSTPURE 0 ADDITIVE YOGURT
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu MilkChoc Chocolate Milk
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream
Meiji Co., Ltd. - Meiji Hokkaido Tokachi Milk Kiwadatsu Yogurt
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu Sucrose-free Mellow Yogurt
Wyeth(Shanghai) Trading Company Limited/ illuma - illuma HMO liquid formula 啟賦HMO液態(tài)配方奶
Marketing campaign 市場營銷
Brownes Dairy - Brownes Dairy Cheesies - They're Easy Cheesy!
Dairy Farmers of America - Star Wars? TruMoo® Blue Milk Launch Campaign
Dairy Farmers of Canada - Regenerative Agriculture – I Do That
Dairy Farmers of Canada - Moo or False
Dairy Farmers of Manitoba - Dairy Farmers of Manitoba - 'All From a Good Place' Campaign
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu CHEWY FRUIT Floral Fruity Milkshake Yogurt Series
Inner Mongolia Mengniu Dairy (Group) Co.,Ltd - Mengniu Green Mood Children's Day Marketing Campaign
Inner Mongolia Yili Industrial Group Co., Ltd. - Ambrosial X Stephen Curry Q3 Sports Marketing Campaign
Les Producteurs de lait du Québec - Votre lait - Your milk
New/start-up business 新品牌/初創(chuàng)企業(yè)
Floatmilk - Floatmilk - Earth’s First Clean-Label Barista-Grade Oatmilks
Heilongjiang Feihe Dairy Co., Ltd. - Nouristar Maternal Nutrients Essence Combination Set
Senara - Senara- Tailored Milk Solutions
Packaging design 包裝設(shè)計(jì)
Inner Mongolia Yili Industrial Group Co., Ltd. - AMBROSIAL Panda Bamboo Yogurt
Inner Mongolia Yili Industrial Group Co., Ltd. - Chinese New Year packaging with the theme of “Chinese Gods of Wealth from Five Cardinal Directi”
Inner Mongolia Yili Industrial Group Limited by Share Ltd - Satine special edition of Chinese Zodiac——Co-branded with the Palace Museum
Inner Mongolia Yili Industrial Group Limited by Share Ltd - The first pure plant-based integrated box – Satine Organic Pure Milk (Hulunbuir Winter Limited edition)
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu Fresh Fruit Time Yogurt
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu YoyiC® Chang Kuai Live Culture Beverage
Inner Mongolia Yili Industrial Group Co., Ltd. - Zhennong Coffee Mate Milk 125ml
Inner Mongolia Yili Industrial Group Co., Ltd. - Zhennong Milk Dream Limited Series
Inner Mongolia Yili Industrial Group Co., Ltd. - Ambrosial x Mario Spoon-Eating Yoghurt
Inner Mongolia Yili Industrial Group Co., Ltd. - Ambrosial Long and Luck Chinese New Year Packaging design
CSR/sustainability initiative 企業(yè)社會(huì)責(zé)任/可持續(xù)發(fā)展倡議
CP-Meiji Co., Ltd. - CP-Meiji Recycoon
Dairy Farmers of Canada - Regenerative Agriculture – I Do That
Inner Mongolia Yili Industrial Group Co., Ltd - the new eco-friendly Asian Games Pure Milk packaging for the Green Asian Games
Mengniu Hi-tech Dairy Products (Beijing) Co., LTD - Mengniu Zhong Hua Zi Yang Nourishing Yogurt
Müller Milk & Ingredients (MMI) - Rollout of clear caps across all fresh milk
VINAMILK - Vinamilk Fresh Milk 100% - Stand Tall Vietnam Milk Fund
參考來源:
[1] 作品精選-舒化安糖健無乳糖牛奶,F(xiàn)BIF WOW FOOD AWARDS官網(wǎng)
[2] 作品精選-三只小牛高鈣軟牛奶,F(xiàn)BIF WOW FOOD AWARDS官網(wǎng)
[3] 作品精選-安慕希x馬力歐大電影包裝營銷,F(xiàn)BIF WOW FOOD AWARDS官網(wǎng)
編輯:劉金娥
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