US - With the consumer market for pork and other protein sources changing rapidly, the Pork Checkoff is putting the finishing touches on a plan to capitalize on those changes by repositioning pork marketing, Terry O’Neel, president of the National Pork Board, told an audience at World Pork Expo last week (Thursday, 8 June).“The Pork Checkoff has embarked on a journey to determine how best to market pork today,” Mr O'Neel, a pork producer from Friend, Nebraska, said. “The direction may be drastically different than we’ve seen in the last quarter century.”

美國(guó)國(guó)家豬肉委員會(huì)主席Terry O’Neel在上周(6月8日，周四)的世界豬肉博覽會(huì)上向一批聽(tīng)眾們透露，隨著豬肉的消費(fèi)者市場(chǎng)以及其他蛋白質(zhì)來(lái)源的迅速改變，美國(guó)豬肉基金將會(huì)把最后的收尾工作放在一項(xiàng)營(yíng)銷(xiāo)計(jì)劃上，即通過(guò)重新定位豬肉營(yíng)銷(xiāo)，利用那些正在變化的因素，更好的促進(jìn)豬肉貿(mào)易。O'Neel先生來(lái)自內(nèi)布拉斯加州一個(gè)叫弗倫德的小鎮(zhèn)，在那兒從事生豬養(yǎng)殖工作，他說(shuō)：“豬肉基金會(huì)已經(jīng)在開(kāi)啟日程，決定哪些才是對(duì)目前豬肉市場(chǎng)最好的策略，即將作出的決定可能會(huì)與我們?cè)诎雮€(gè)世紀(jì)之前看到的策略大有不同?！?